Six Degrees of Separation Theory in Networking

Did you know that according to the six degrees of separation theory, you're connected to anyone on Earth through a chain of six or fewer social connections?

Proposed by Hungarian writer Frigyes Karinthy in 1929, this idea suggests our social networks shrink as they grow denser. If you know someone directly (1st degree) and they know someone else (2nd degree), you can reach a friend of a friend (3rd degree) and so on, connecting to anyone within six steps.

This theory uses network and graph theory to explain how social networks work, where individuals are nodes and relationships are edges. In the 1960s, psychologist Stanley Milgram's "small world experiments" supported this, showing it took about six intermediaries to reach a stranger via acquaintances.

Illustrative example of the six degrees of separation theory.

With the internet and social media, studies continue to validate this theory. For instance, Microsoft found an average of 6.6 degrees of separation between users on their instant messaging network in 2008 and Facebook reported 3.57 degrees in 2016.

The six degrees of separation theory in networking suggests that any two people on Earth are six or fewer social connections apart. This means that a person can be linked to any other individual through a chain of no more than six acquaintances - what opportunities could this open up for you?

Here’s how the six degrees of separation theory can be leveraged:

Expanding Reach

Networking is crucial, with 80% of professionals seeing business relationships as essential to their careers. Your current network can connect you to almost anyone. By realising that you're just a few introductions away from key individuals, you can strategically use your contacts to reach new prospects, partners or mentors. Aim to strengthen your connections with clients and ensure it's not just about providing excellent service once but driving a lasting relationship.

Imagine the possibilities if you actively pursued every connection within your network. How far could you go if you harnessed the power of your existing relationships?

Leveraging Connections

When seeking new business opportunities, identify who within your network can introduce you to a specific person or company. Use LinkedIn or other professional networks to see who your contacts know and request introductions when appropriate.

According to LinkedIn, 80% of professionals consider networking vital to their career success. Start by looking for conversations within your network where you can participate meaningfully, as one of the fastest ways to grow your network is by leveraging your current connections to meet new people.

Think about the untapped potential in your current network. Who could open doors for you that you’ve never even considered?

Building Trust

Referrals from mutual contacts can quickly establish your credibility. People are more likely to trust and engage with someone introduced by a trusted connection, fast-tracking relationship building and opening doors that might otherwise remain closed.

Focus on creating a personal network where you make genuine connections with everyone you affiliate with before admitting them to your "circle of trust," which includes your colleagues, clients and friends.

Once within that circle, the dynamic changes. People are drawn to authenticity and appreciate the ability to be themselves, connecting more readily with those who are genuine and true to their own values. Authenticity generates respect because it is honest.

Efficient Networking

Focus on cultivating deeper relationships with key individuals who have extensive networks instead of attending numerous random events. These connectors can introduce you to valuable contacts, multiplying your networking efforts.

Effective business networking involves building trust and mutual encouragement, creating advocates who support each other. It's about forming genuine relationships that lead to lasting partnerships, not just exchanging business cards.

Remember, networking is about authentic connections, so be clear about your motives, targets and unique value proposition to discuss what matters most and gain the traction you deserve.

Creating Value

Networking is not just about taking but also about giving. Be proactive in connecting people within your network who might benefit from knowing each other. This strengthens your relationships and builds your reputation as a valuable and resourceful networker.

Successful networking involves creating long-term relationships with mutual benefits. People are more likely to give if they have first received.

Networking takes you out of your comfort zone, helping you grow your people skills and knowledge base while providing a training ground for working with people of different personalities and interests.

Using Social Media

Platforms like LinkedIn and Twitter can help you visualise and expand your network. Engage with content, participate in discussions and reach out to second or third-degree connections with personalised messages. Social media is a highly productive place to network, allowing you to find like-minded people from your office without needing an introduction.

Engage with the content others create to introduce yourself and encourage them to engage with yours. Many people reciprocate engagement.

Focus on the social media platforms where your target audience is most active and do them well, rather than spreading yourself thin across multiple platforms.

“If people like you they’ll listen to you, but if they trust you they’ll do business with you,” - Zig Ziglar

Practical Steps to Implement Six Degrees of Separation Theory in Networking

1. Map Your Network

To map your network effectively, start by identifying your direct connections and their contacts. This process helps you visualise your professional network and understand its diversity, which in turn can significantly boost your work and learning.

You can create this map using basic tools like sticky notes and markers or utilise social media platforms or specialised software to illustrate and organise it. This exercise not only clarifies your network but also enhances your ability to leverage it for professional growth.

2. Ask for Introductions

When you spot someone you'd like to connect with, see if you share a mutual contact who can introduce you. Clearly explain why the introduction could benefit both parties. Highlight what value you can offer or why you're asking for this small favor.

Share a bit about yourself to give context. The better you understand their needs, interests and situation, the more likely you are to achieve a mutually beneficial outcome. Building relationships through thoughtful introductions can significantly enhance your networking effectiveness.

3. Attend Targeted Events

When choosing events to attend, concentrate on industry-specific gatherings where you're likely to meet important individuals you want to connect with. Use your current contacts to facilitate introductions at these gatherings. Remember, not all networking events are created equal, so take the time to assess the various types available in your area before committing.

Evaluate factors like who will be attending, the event format, timing and your own preferences to make a well-informed decision. Once you've identified a worthwhile event, set both short-term and long-term goals to guide your interactions and maximise your networking efforts.

4. Follow Up and Nurture

After making new connections at an event or through an introduction, it's important to follow up promptly. Reach out within 24-48 hours to keep the conversation fresh in their minds and boost your chances of getting a response. Engage meaningfully by sharing insights or offering help based on their needs.

Sending a personalised email demonstrates your professionalism and reinforces your memory of the contacts you've made. Reflect on how the event went and nurture your connections through consistent interaction to strengthen your professional relationships over time.

5. Offer Help

Offer your assistance regularly by introducing people in your network to each other; this reciprocity strengthens and expands your connections.

Networking isn't just about taking; it's about sharing and building trust while helping each other achieve goals. Before you seek assistance, it's crucial to offer something first. Position yourself as someone who adds value and provides positive, beneficial connections.

By offering your expertise without expecting an immediate return, you establish goodwill. These gestures are noticed and often result in stronger relationships and mutual support over time.

"Networking is not about just connecting people. It's about connecting people with people, people with ideas, and people with opportunities." - Michele Jennae

Understanding and leveraging the six degrees of separation can significantly enhance your networking efforts.

Think about your current network. Who in your circle could connect you to someone you've always wanted to meet? How will you approach them?

Remember, the strongest networks are built on genuine connections, mutual support and a commitment to helping others succeed. Always approach networking with a mindset of giving first; offer help and be a resource to others. This generosity will naturally attract support and collaboration in return, leading to a robust and effective network.