Improving Your Business Through a Culture of Health

Creating a "culture of health" goes beyond simply offering health benefits or wellness programmes; it means integrating health and well-being into every part of your organisation.

Employees increasingly expect this, with 87% considering health and wellness benefits when choosing an employer, and the same percentage expecting support with work-life balance.

Research shows that companies that prioritise employee wellbeing see a 30% increase in productivity and a 25% reduction in turnover.

In addition, 91% of employees in companies with senior management support for wellness initiatives feel motivated to perform at their best. By focusing on employee wellbeing, you can increase productivity, reduce absenteeism, improve engagement and enhance your company's reputation.

Why Wellness Sucks (Anna Greenwald, CEO @ On the Goga)

What if your workplace could be more than just a place to work? What if it became a space where health, happiness, and purpose are woven into every moment, creating a foundation for everyone to thrive?

Here's how to create and improve a business through a culture of health:

1. Understanding a Culture of Health

A culture of health in your organisation means creating an environment and mindset that prioritises the health, wellbeing and safety of your employees. It means taking responsibility for their overall wellbeing by providing opportunities and choices that encourage healthy lifestyles. Integrating health into your daily business practices and decisions supports the physical, mental and social well-being of your team and ensures that they feel valued not only as employees, but also as individuals.

Key Benefits

• Higher Productivity: Supporting and caring for the health of your employees will make them more engaged, motivated, productive and loyal to your organisation.

• Lower Absenteeism: Making employee wellbeing a priority means they'll take fewer sick days, and you're likely to see lower turnover rates and fewer long-term absences.

• Employee Retention: Prioritising employee wellbeing will increase job satisfaction and reduce turnover, leading to better results in employee surveys.

• Brand Reputation: Demonstrating genuine care for your employees will build a strong reputation that attracts top talent and loyal customers.

How can you ensure that health and well-being are prioritised in all aspects of your organisation? In what ways can you actively involve employees in shaping a healthier workplace culture?

“Take care of your employees, and they’ll take care of your business.” – Richard Branson

2. Assess Current Workplace Health Culture

Before making any changes, you should assess your company’s current approach to health and wellness, even if you already have a wellness program in place. Conducting a wellness assessment helps you identify strengths, gaps, and opportunities, providing a solid foundation for improvement.

Steps

• Survey Employees: Gather feedback through surveys, focus groups and discussions to understand what your employees value in health and wellness, as well as their pain points.

• Analyse Health Data: Systematically review trends in employee health, absenteeism and claims to identify recurring issues and design programmes that truly meet the needs of your employees.

• Audit Wellness Programs: Review your existing wellness programmes to ensure they are effective, meet the needs of employees and comply with health and safety standards.

What specific feedback from employees can you gather to better understand their health and wellness needs? How can you effectively analyse health data to identify trends that may require attention within your organisation?

3. Leadership Buy-In and Role Modeling

For a culture of health to thrive in your organisation, it must start with leadership. You need to train leaders, especially in showing empathy and vulnerability, so they can effectively communicate the importance of well-being. Leadership should not only support health initiatives but also actively demonstrate their commitment through clear, visible actions and everyday behaviors that prioritise occupational health and safety.

Actions for Leaders

• Set the Tone: Regularly communicate the importance of health throughout your organisation to create a thriving and healthy work environment.

• Lead by Example: Prioritising your own mental health as a leader and modelling healthy behaviours, such as taking breaks and promoting work-life balance, will inspire your team to do the same.

• Health-Centered Policies: Ensuring that management decisions prioritise employee wellbeing, including managing workloads and offering flexible working arrangements, as a healthy workforce drives long-term success.

How can you cultivate an environment where leaders feel comfortable demonstrating vulnerability and empathy regarding well-being? What actions can you take to ensure that leadership consistently communicates the importance of health throughout your organisation?

“Good health is good business” – Paul Drechsler

4. Integrating Health into Everyday Practices

Integrate health and wellness into your organisation's daily practices, rather than treating it as an occasional event. Embedding wellbeing into day-to-day operations, such as offering employee assistance programmes and mental health days, can help employees cope with stress and create a more sustainable, healthy work environment.

Strategies

• Flexible Work Schedules: Offer flexible working to give employees control over their work-life balance, allowing them to manage personal commitments such as medical appointments or personal time.

• Ergonomic Workspaces: Design your workplace with health in mind by providing ergonomic furniture, standing desks or on-site fitness facilities to create a less stressful and more productive environment.

• Healthy Eating Options: Improve overall well-being by offering healthier food options in the cafeteria or vending machines and encouraging nutritious choices during meetings.

• Active Breaks: Encourage employees to take regular breaks to stretch or walk, as this helps to reduce physical strain, mental fatigue and stress, while maintaining performance throughout the day.

What daily practices can you implement to make health a fundamental part of your workplace culture? How can you create an environment that encourages employees to take advantage of flexible work schedules?

5. Mental Health and Stress Management

Promoting mental health is just as important as physical health, so you need to provide resources and create an open environment where employees feel comfortable discussing mental wellbeing. Addressing stress management and mental health openly can improve employee satisfaction and productivity, leading to long-term benefits for both your team and the overall success of your business.

Programs and Resources

• Mental Health Support: Provide access to counselling services or an Employee Assistance Programme (EAP) to offer confidential support to employees facing personal or work-related challenges that affect their well-being and job performance.

• Workshops on Stress Management: Improve mental and physical health by organising regular mindfulness and meditation sessions that teach coping skills, as these practices have been shown to have a positive impact on the brain and body.

• Workload Management: Encourage realistic deadlines and encourage a culture where people feel comfortable raising concerns if they are overstretched, starting with recognising signs of stress and supporting open communication.

What resources can you provide to create a supportive atmosphere for discussing mental health issues? How can you promote a culture of open communication regarding stress and workload management within your team?

“The greatest asset of a company is its people.” – Jorge Paulo Lemann

6. Recognising and Rewarding Healthy Behaviors

Incentivise and reward employees for engaging in healthy activities, as recognition helps to encourage participation and maintain momentum. Offering rewards motivates employees to participate in health and wellness initiatives, reinforces positive behaviours and promotes lasting change. Research shows that programmes with rewards have higher participation rates and result in more sustainable health improvements.

Ideas for Recognition

• Health Challenges: Organise team-wide health challenges, such as step challenges or healthy habit goals, and offer rewards such as an extra day off to encourage participation and celebrate successes.

• Recognition Programs: Recognise employees who participate in wellness initiatives by creating recognition programmes that highlight and reward their efforts.

• Wellness Incentives: Offer incentives such as cash bonuses, gift cards, paid time off or discounts on health insurance premiums to employees who achieve specific wellness goals.

What specific rewards or recognition programs can you implement to motivate employees to engage in healthy activities? How can you track and celebrate employees' successes in wellness initiatives to maintain enthusiasm and participation?

7. Building Partnerships and Utilising External Resources

Leverage external resources to strengthen your company's health initiatives, balancing internal capabilities with external expertise to best meet your strategic goals. Evaluate which processes are critical to your value proposition and decide whether managing them internally or partnering with external experts will be most effective. Prioritising flexibility and user experience allows you to use external partnerships to fill gaps in expertise or functionality, creating a more seamless and efficient wellness programme.

Collaborations

• Health Insurance Providers: Attract healthier employees by offering insurance products with wellness benefits, as many insurers offer wellness programmes, screenings and health education materials at little or no cost.

• Local Health Experts: Improve employee wellness by partnering with fitness trainers, nutritionists and mental health professionals to provide workshops and seminars that support physical fitness, healthy eating and mental well-being.

• Community Resources: Partner with local health centres, gyms or wellness companies to offer discounted memberships or wellness programmes to your employees.

What external partnerships can you explore to enhance the wellness programs you offer? How can you assess which processes are best managed internally versus those that might benefit from external expertise?

“A healthy workforce is a productive workforce, and a productive workforce leads to a healthy society.” – Ethan Berke

Building a culture of health not only supports the well-being of your employees, it's an investment in the long-term success and sustainability of your business. Remember that creating a healthy workplace is an ongoing effort that requires commitment, adaptability and openness to feedback. As you implement wellness initiatives, continue to listen to your team's needs and be flexible enough to adjust programmes over time.

How will you make health and well-being a priority in your organisation? Are you ready to transform your workplace into a vibrant, supportive community that values every team member's well-being?

Celebrate small wins along the way, such as team participation in wellness activities or positive feedback from employees. These milestones will not only boost morale, but also reinforce the value you place on health in the workplace and motivate everyone to stay engaged in building a healthier, more productive environment together.