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The Hourglass in Marketing and Client Management
This model spans the full customer journey. Only 30% of sales teams align with marketing. A 5% boost in retention can raise profits by 95%.
Nov 20, 20244 min read


Mood Matching in Sales and CRM
Align sales with clients' emotions. 68% spend more with brands that understand them; 92% repurchase after positive experiences.
Oct 18, 20245 min read


Creating High-Performing Sales Strategies
61% of marketers struggle with lead generation, 80% of leads don’t convert, and 36% of salespeople struggle to close.
Sep 8, 20246 min read


Increase Touchpoints Without Increasing Marketing Budget
Learn to increase touchpoints without boosting your budget. Eight touchpoints over 2-4 weeks can enhance engagement and response rates.
Aug 26, 20246 min read


Review Your Sales Funnel
Companies with a smooth buying process see 62% more high-quality sales. Strong lead nurturing generates 50% more leads at 33% lower cost.
Jul 18, 20247 min read


The Holistic Product
A product is a complete offering, including the item or service and all elements affecting customer experience, like packaging and support.
Jan 4, 20245 min read
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