Design thinking puts users first: 95% of purchases are emotion-based, and 47% will pay 16% more for better experiences.

In the service industry, 56.4% of product managers face competing goals, 50.8% time issues but optimising them can boost profits by 34.2%.

70% of employers value creative thinking and 90% of business leaders see creativity and innovation as crucial for competitiveness.

A product is a complete offering, including the item or service and all elements affecting customer experience, like packaging and support.