Companies with a smooth buying process see 62% more high-quality sales. Strong lead nurturing generates 50% more leads at 33% lower cost.

This model spans the full customer journey. Only 30% of sales teams align with marketing. A 5% boost in retention can raise profits by 95%.

Improving customer journeys boosts satisfaction by 20%, revenue by 15% and reduce service costs by 20% but many struggle with journey maps.