Improving customer journeys boosts satisfaction by 20%, revenue by 15% and reduce service costs by 20% but many struggle with journey maps.

This model spans the full customer journey. Only 30% of sales teams align with marketing. A 5% boost in retention can raise profits by 95%.

70% of companies will prioritise creativity, 77% of executives see it as key to growth and 84% of CEOs see innovation as essential.

Why do some companies succeed while others struggle? The secret is clear, precise goals. 85% lack clarity and only 51% align their goals.

Learn to increase touchpoints without boosting your budget. Eight touchpoints over 2-4 weeks can enhance engagement and response rates.

Use personas to better target and reduce wasted marketing spend by 37%. Personalisation boosts effectiveness, yet 79% struggle with this.